“We recognise this is the first year we are coming meaningfully into the space. “In terms of Heartland, the way we think about building the audience reach growth for our biggest franchises, so starting with The Division, is to come with high-end free-to-play games,” Duguet added. Tom Clancy’s The Division: Heartland is being developed by Red Storm Entertainment and is a standalone experience set for release on PlayStation, Xbox and PC. This is purely a financial communication evolution and doesn’t change the fact that we continue to expect a high cadence of content delivery including powerful premium and free-to-play new releases.” “Additionally, we are building high-end free-to-play games to be trending towards AAA ambitions over the long-term. For example, our expectation for Just Dance and Riders Republic are consistent with some of the industry’s AAA performers.” It is indeed no longer a proper indication of our value creation dynamics. Ubisoft’s chief financial officer Frederick Duguet‘s statement read “In line with the evolution of our high-quality line-up that is increasingly diverse, we are moving on from our prior comment regarding releasing 3-4 premium AAAs per year. The traditionally AAA developer gave an update on what its upcoming product development strategy will be going forward via its full-year earnings call on Tuesday. They instead plan to start launching “high-end free-to-play” games based on all of their biggest titles. Ubisoft have revealed that they are “moving on” from the strategy they have used for years now of producing three to four polished AAA titles every year.
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